ALL STARTED WITH SIMPLE PATENTS AND INNOVATIONS
The founder, who is a licensed engineer, was inspired to start his own business in printing when he got his invention patent in 2007 about Flexible Laminated Image Transfer (FLIT) printing system. He also invented Perforia, which is a simple fabric perforating machine.
IT THRIVES WITH MORE IDEAS
The founder's ideas led to the introduction of customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others.
The company was featured in the Entrepreneur Magazine under the thriving businesses in the marathon industry with its introduction of the ecobib in 2010.
WILLIX MANUFACTURING PRINCIPLES
Willix is following two principles in manufacturing:
- Italian-inspired manufacturing concept
- Ethical manufacturing set-up
Why Italian-inspired?
Manufacturing is an art in Italy. That is why all employees, including the owner, view themselves as artists. This is the artisan concept that guides Willix in its day-to-day operation as a manufacturer of custom sublimated sportswear. As artisans, Willix employees try to visualize perfection even before the first stitch is sewn.
Why ethical manufacturing?
Philippines is known to be one of the countries that employ female-dominated garment workers who are paid by what they produce. The set-up is commonly called sweatshops. This practice may be cost-effective but the downside is that it results to poor quality, as the main focus is on quantity.
Willix put up his own factory and employ regular employees and does not promote nor practice this sweatshop manufacturing
set-up. Workers are paid with basic salaries, overtime fees, holiday pays, and enjoy medical benefits. Willix sewers also work inside air-conditioned rooms for comfort.
Now, Willix has proven that following a more ethical manufacturing set-up makes good business sense as it resulted to better quality and higher productivity. As part of its advocacy, Willix supports the Fashion Revolution.
