Willix Group
WillixSports.com is the original site that focuses on teams and direct buyers. It evolved into 5 other websites to serve and give focus on multi-segments of the custom apparel and advertising systems sector.
- www.customistation.com - This is the website for the physical in-mall store and showroom branded as CustomiStation.
- www.crafteli.com - This is the dealers' site where aspiring entrepreneurs can learn the trade and register as C-Partners.
- www.theflyingbanners.com - This is the site for advertising systems (flying banners, dancing banners, standees, exhibit systems, flags) and promotional items.
- www.willix.net - This is the newest marketplace site for merch and gig freelancers and buyers.
- www.iqot.plus - This is the platform that serves all the affiliate sites for all their online price calculation, ordering, and tracking. All customers (either entrepreneurs and buyers) are provided with their own dashboard where they can monitor their transactions.
Brief History
Willix Sports is a Philippine trademark of customized sublimated sportswear registered in 2010. The brand WILLIX came from the combined and truncated first names of the founder - Wilbert Felix.
It All Started With Simple Patents And Innovations
The founder of Willix Sports was inspired to start his own business in printing when he got his invention patent in 2007. He also invented Perforia, which is a fabric perforating machine.
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It Thrives With More Ideas
The founder's ideas led to the introduction of customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others.
It Is Sustained By The Entrepreneur's Passion
The founder's passion to support the growing popularity of fun-runs led to his invention of the Ecobib, an eco-friendly race number that was featured in the online Entrepreneur Magazine. Inspired by the success of Ecobib, Wilbert Felix introduced the Willix brand of running singlets. After 8 years, the Willix brand has spread worldwide as a trusted brand of custom sportswear.
Main Products
WillixSports main products are customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others. Its products are sold as Willix brand and as ODM.
Manufacturing Principles
Willix Sports is following two principles in manufacturing:
Why Italian-inspired?
Manufacturing is an art in Italy. That is why all employees, including the owner, view themselves as artists. This is the artisan concept that guides Willix Sports in its day-to-day operation as a manufacturer of custom sublimated sportswear. As artisans, Willix Sports employees try to visualize perfection even before the first stitch is sewn.
Why ethical manufacturing?
Philippines is known to be one of the countries that employ female-dominated garment workers who are paid by what they produce. The set-up is commonly called sweatshops. This practice may be cost-effective but the downside is that it results to poor quality, as the main focus is on quantity.
WillixSports main products are customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others. Its products are sold as Willix brand and as ODM.
Manufacturing Principles
Willix Sports is following two principles in manufacturing:
- Italian-inspired manufacturing concept
- Ethical manufacturing set-up
Why Italian-inspired?
Manufacturing is an art in Italy. That is why all employees, including the owner, view themselves as artists. This is the artisan concept that guides Willix Sports in its day-to-day operation as a manufacturer of custom sublimated sportswear. As artisans, Willix Sports employees try to visualize perfection even before the first stitch is sewn.
Why ethical manufacturing?
Philippines is known to be one of the countries that employ female-dominated garment workers who are paid by what they produce. The set-up is commonly called sweatshops. This practice may be cost-effective but the downside is that it results to poor quality, as the main focus is on quantity.
Willix Sports put up his own factory and employ regular employees and does not promote nor practice this sweatshop manufacturing set-up. Workers are paid with basic salaries, overtime fees, holiday pays, and enjoy medical benefits. Willix Sports sewers also work inside air-conditioned rooms for comfort.
Now, Willix Sports has proven that following a more ethical manufacturing set-up makes good business sense as it resulted to better quality and higher productivity.
Now, Willix Sports has proven that following a more ethical manufacturing set-up makes good business sense as it resulted to better quality and higher productivity.
Willix Sports Supports The Fashion Revolution
