From An Idea To A Revolution
It All Started With A Simple Patent
The founder of Crafteli, who is a licensed engineer, was inspired to start his own business in printing when he got his invention patent in 2007 about Flexible Laminated Image Transfer (FLIT) printing system. He also invented Perforia, which is a simple fabric perforating machine.
Transformed Into Business Ideas
Willix's ideas led to the introduction of customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others.i
The brand was featured in the Entrepreneur Magazine under the thriving businesses in the marathon industry with its introduction of the ecobib in 2010.
Sustained By Lofty Goals
Willix Supports The Fashion Revolution
Philippines is known to be one of the countries that employ female-dominated garment workers who are paid by what they produce. The set-up is commonly called sweatshops. This practice may be cost-effective but the downside is that it results to poor quality, as the main focus is on quantity.
We put up our own factory and employ regular employees and we do not promote nor practice the sweatshop manufacturing set-up. Workers are paid with basic salaries, overtime fees, holiday pays, and enjoy medical benefits. Our sewers also work inside air-conditioned rooms for comfort.
Now, we have proven that following a more ethical manufacturing set-up makes good business sense as it resulted to better quality and higher productivity.
We are following two principles in manufacturing:
Manufacturing is an art in Italy. That is why all employees, including the owner, view themselves as artists. This is the artisan concept that guides us in the day-to-day operation as a manufacturer of custom sublimated sportswear. As artisans, our employees try to visualize perfection even before the first stitch is sewn.